转化报告

我们检查什么

• 键盘路径

  访客能否仅用键盘到达您的主要行动号召，或在网店上从首页到达结账按钮。不会点击或提交任何内容。

• 行动号召

  首页是否有清晰的行动号召，以及它在笔记本电脑和手机上是否无需滚动即可看到。

• 联系渠道和表单

  访客能否找到联系页面、邮箱或电话链接，以及您的主要表单要求填写多少个字段。

• 信任内容

  在 SaaS 和企业网站上，是否出现客户评价、案例研究或客户标志，以及页脚中是否有隐私政策。

• 干扰

  页面加载时遮挡页面的弹窗或浮层。

• 网店：产品和购物车

  价格和“加入购物车”按钮的可见性、产品图片、评价、配送和退货信息、购物车反馈、结账按钮和政策链接。

• 手机布局和速度

  比手机屏幕更宽的页面，以及在慢速 4G 下加载缓慢的关键页面。

• Problem

  Some shoppers can't get through your buying path

  Our keyboard-only shopping test was blocked at: {steps}.{"steps":"choose options and quantity"}

  Fix: Fix the blocked steps first; the Accessibility Fix Report has the code for each.

• Opportunity

  Adding to cart gives weak feedback

  Enter on Add to cart worked ({changes}), but we found no status message or focused dialog, so screen reader users may not hear that the item was added.{"changes":{"$list":["the cart count in the header changed","an “added to cart” message appeared"],"type":"unit"}}

  Fix: Open a cart drawer or confirmation that takes focus, or announce “Added to cart” in a status message, and keep the cart count visible.

• Opportunity

  No reviews on the product page

  We found no review or rating content on the tested product page.

  Fix: Add a product reviews app and its review widget block to the product template, then ask recent customers for reviews.